Make the Most of your Trade Show
If you own your own business, you know how difficult it can be to juggle the daily and nightly tasks. Ordering, inventory, marketing, customer service, staffing and bookkeeping can take up the vast majority of your day, leaving just enough time for a late dinner and a bit of TV before lights out and another long day to follow.
While it can be difficult, many savvy business owners have learned over the years to let other professionals help them in certain areas so they can focus on what they do best — run the business. One such company that can alleviate time and stress for you is Zenith Exhibits. Ed and Kay Bejarana bring more than 30 years of business experience to the company and are pros at helping you close business both in person and online.
What started as a professional trade show marketing company in 2005, Zenith Exhibits has expanded to handle sales consulting and training, website, internet and social media marketing. Zenith also specializes in putting together quality websites for business owners that simply don’t have time to learn, build and maintain a site.
“Being tradeshow marketing and sales experts, we approach website development from the perspective of closing the deal and converting visitors to customers,” said Ed. “Also, with 30 years business experience, including executive levels, we are able to help business owners fine tune their sales funnel to maximize visitor conversions.”
There are trade show and booth opportunities all year long. Many of these are excellent opportunities for small and mid-sized businesses to connect directly with potential customers. If you’ve attended these shows either as a vendor or a guest, you’ve probably noticed that some booths seem to gather more visitors than others — that’s because having an eye-catching and professional display is key to bringing in visitors in what is often a chaotic scene. Zenith Exhibits specializes in pop-up displays, table runners, banners and other large format graphics. In fact they have over 10,000 available products, so customizing the right look for your budget is the entire focus. Ed and Kay also train business owners in how to properly interact with the community at these events, ensuring you receive quality leads that convert to sales.
Having just moved to Coeur d’Alene this fall, the Butte natives had little difficulty finding community organizations to get involved in. “I am a committed Rotarian and as such the first thing I did was join the Coeur d’Alene Rotary Club. I also joined the Coeur d’Alene Chamber of Commerce, The Heart of Business and Networking Coeur d’Alene,” said Ed.
The couple loves to sing as they both take part in the music department at Lake City Church and Ed has also joined the Lake City Harmonizers. Ed and Kay see the value in young people putting forth an effort in business and also operate their own 501(c)(3) called Business Incubators for Kid Entrepreneurs (BIKE). “B.I.K.E. is an education program for high school aged students to help them create, organize, start and run their own business. We teach the kids how to organize their business, write a business and financial plan, provide solid customer service, and then help connect them with investors who will help fund their business start-up,” said Ed.
Your time is precious, so why not focus on the parts of your business you are good at. Let Zenith Exhibits give your website and online marketing a boost, and let their expertise help you turn those leads into customers.