On Earth Day 2014, Adam and Miranda Hoefert opened their business, Next Gen Electric, LLC, in Coeur d’Alene. They offer residential and commercial electrical services with a passion and niche in solar.
At Next Gen, they design and install solar projects for commercial and residential—everything from conception of the project idea, design, to implementation. With Adam’s expertise on the subject of electrical contractor and solar, they’re able to provide education on everything from best practices to new ideas on how customers can save time and money. They are also the region’s only Tesla EV (electric vehicle) charger installers.
Serving Northern Idaho and Central and Eastern Washington, Adam has been an electrician for more than 15 years and fell in love with solar and alternative energy in 2011. Miranda’s background is in marketing and strategic planning, working in/with nonprofits for more than 12 years. While Adam does the implementation of services, Miranda is in charge of administrative duties and backend work. “We’re the perfect team,” Miranda says.
Next Gen sets itself apart from other similar businesses in the area in that Adam and Miranda offer free consults on all of their services. “We’ll come out to the job site or customer’s home to first discuss what options are available. We talk budget and educate the customer on possible solutions before anything else. We want to ensure that the customer is knowledgeable and comfortable with the project, our process and our technicians before we begin their project,” Miranda says.
In addition, Next Gen is a woman-owned business. “I believe that gives us an advantage because we look at business a little differently than our male competitors. We are relational and collaborative by nature. We think about our customers’ wellbeing and future,” she adds. “We want to ensure a positive interaction and process, [and] we care about the feedback that we get and use it to become better at relating to future customers.”
When it comes to the success of Next Gen Electric, it’s simple: community support, hard work and the competition. “We’ve met so many wonderful people who genuinely want to see us grow. We honestly wouldn’t be so successful without their support,” Miranda says. “We live and breathe this business because it’s our passion. We want to be sure that every interaction with our company is positive and successful. [And lastly], without [our competitors], as they fuel us to be better and give better each and every day.”
When it comes to what the couple finds most rewarding about the work they do, educating the community comes in at No. 1. “The best part about our job is being able to sit down one on one and see [our customers’] eyes light up with delight after they realize that not only is [solar] affordable, but it can really impact their budget in a positive way. We love participating at networking events, business fairs and speaking engagements for that exact reason.”
The couple moved to Coeur d’Alene in May 2009 from South Dakota after making a pit stop to visit family here. And as Miranda recalls, “Once we got a taste of the Pacific Northwest and all its beauty, we were hooked. We settled in and began working for companies that allowed us to get to know the community, and we came up with solutions that catapulted us into entrepreneurship. Our heart is [here]!
In addition to taking care of their customers, it is important for Adam and Miranda to give back to their local community. “We really do care about our community and are heavily involved in many programs that enable us to give back, says Miranda. “We also participate in community events raising money for causes that are near to us.
Looking to upgrade your house or business? Call Miranda at Next Gen Electric and book your free consultation today.
Next Gen Electric, LLC
311 East Coeur d’Alene Avenue, Suite C
Coeur d’Alene, Idaho 83814