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Business is Booming for Croc Coatings!

Updated: Mar 6, 2023

Local business transforming homes and businesses in North Idaho and Spokane By Jillian Chandler

Croc Coatings

Inspired by the beauty of North Idaho, the abundance of outdoor opportunities and the friendly people, Jim and Kelley Hobart made the decision to begin a new chapter of their life in Hayden, Idaho, where they’ve enjoyed every minute of the last decade.

The couple, who have been married for more than 36 years, have a true appreciation for things that last. They moved into their custom home in 2010. Everything was more beautiful than they had imagined it could be, except the epoxy flooring in the garage. Only a few years old, it had faded, chipped and peeled up in the areas where they parked their cars. “I looked for solutions and was told I would need to have it professionally ground off, and then they would re-apply a new epoxy floor,” recalls Jim. “I didn’t want to repeat using epoxy only to get the same results a few years later.”

He and Kelley discovered the Penntek flooring system while visiting a relative—who raved about it! Jim decided to reach out to the manufacturer and discovered that no one was offering their flooring system in North Idaho or Spokane. This inspired the Hobarts to change that. They introduced Croc Coatings in 2020, bringing this revolutionary flooring system to the area so that others could have a new choice with premium flooring solutions. The response has been incredible! They have installed more than 665 floors in the past two years, which amounts to 516,741 square feet of floor space! They have added a fifth truck, trailer and van this month and now have 21 Croc Crew team members!

“We started the business with a mission to provide extraordinary floors and service and have grown as a result of delivering on this promise,” affirms Jim. “However, it’s not all about growth; it’s about serving a true need and delivering exceptional service to our customers.” Most of their growth has been through word-of-mouth referrals, and Croc Coatings is now the largest provider of concrete coatings in both North Idaho and Spokane.

“It means everything to us to have such a wonderful community, and we are deeply grateful to you all. Without your support, none of this would have been possible,” affirm Jim and Kelley.

In the past, people only had a handful of options when it came to protecting concrete flooring like garages, patios and basements. “Our products allow you to have a flooring system that is durable, beautiful and lasts for years, plus it comes with a lifetime warranty against fading and discoloration, so it is perfect for outdoor areas,” shares Jim. “It's one of the best home or business improvement projects ever! It's done in one day, and you don't have to do it!”

Their industrial coatings are also ideal for commercial use. Croc Coatings has replaced old epoxy floors with their system at car dealerships like Spokane Hyundai, distilleries like Young Living, restaurants like Capone's, and local shops like Custom Truck and Mountain Soap Company on Sherman Avenue.

From the day it was founded, Croc Coatings has had one simple goal: to provide the most durable and long-lasting floor coating products for homes and businesses and to install them with exceptional customer service. “As exclusive dealers and installers in the area, we’re blessed to be able to bring this premium revolutionary new product, which is four-times stronger than epoxy and offers a 15-year manufacturer’s warranty, to North Idaho and Spokane,” affirms Jim.

They employ certified installers who are proud of every floor they install for their local customers. “We have a fantastic team that cares about our customers and provides an exceptional experience every step along the way,” Jim says proudly.

Jim and Kelley are grateful to the community they have called home for more than a decade. “We love being part of this community and helping make it a better place to live,” the couple shares. They recently worked with North Idaho Christian School to add Croc floors to their multi-purpose room, and they provided a free garage floor to a member of the community who performed an exceptional community service. The Hobarts also sponsor various golf tournaments and other charities throughout the year.

With spring soon to make its arrival, durable and easy-to-clean Croc floors are a great solution for your garage, basement or outdoor patio and walkways.

Let Croc Coatings assist you with innovative new options for your floors. Their design consultants are available to understand your needs and get you a free project quote guaranteed for 30 days.


Croc Coatings, LLC 4290 West Riverbend Avenue Post Falls, Idaho 83854 208.244.0694


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