Multiple store locations to best suit your style
By Jillian Chandler
Celebrating 20 years in business, Brooke Miller has expanded what began as a one-store operation to now encompass four store locations—with a fifth one on the way!
Opened in June of 2001 in Coeur d’Alene, Beau Monde has made a name for itself in North Idaho as the go-to for top-quality resale apparel. Fresh inventory is consistently hitting the floor every day, including locally crafted jewelry, ensuring you’ll find stylish new items each time you visit.
At Beau Monde, they offer quality name-brand clothing for a fraction of the price of retail, while employing 35 wonderful staff members between Beau Monde’s four store locations—Beau Monde Exchange in Hayden, Beau Monde Luxe and Beau Monde Outlet in Coeur d'Alene, and Beau Monde Outlet in Post Falls. A fifth location is scheduled to open in the coming months in Athol! Carrying any brand under the sun, from Free People to Louis Vuitton and Gucci, they have four stores that cater to all budgets. Those bringing in items will receive cash or in-store credit on the spot for clothing, shoes and accessories.
“We keep clothing in circulation and out of landfills, while saving you money on your clothing budgets for the entire family,” says Brooke, founder and owner, who was inspired to get into this business due to her entrepreneurial spirit. “I really wanted to bring this type of store to my hometown because there was nothing at the time that offered this type of service. And I wanted to be able to secure a financially stable future for my family. Growing up, we really didn’t have a lot, though we had love—which was most important.”
Brooke has called North Idaho home since she was just 3 years old. Her family “lived off the land” on 40 acres in Priest River while she was growing up. She lived in Sandpoint for a decade, followed by Post Falls. After graduating from Northwest University in Kirkland, Washington, with her BA in behavioral science, she came back home to Coeur d’Alene.“It’s like a dream being able to live in beautiful North Idaho, and the community is so supportive! I constantly run into people who know me and say, ‘Aren’t you the Beau Monde lady?’” Brooke laughs. “I love being able to save people money so that they can spend more on experiences instead of material things. Creating memories with loved ones is so important.”
Brooke is grateful for the many blessings she has experienced as a result of her business, as Beau Monde afforded Brooke and her family the financial ability to adopt her son from the Dominican Republic of the Congo. Today, she has five children—three biological and two adopted.
“I am so thankful for all of the community support throughout the last 20 years and during some pretty tough times,” Brooke says gratefully. “In 2005, the mall on Fourth and Best we were located in burned to the ground, and we had to start completely over with nothing. Also, in 2007, when my husband Dave had a terrible accident while playing soccer, (21 skull fractures, 12-day coma, brain bleeding, had to learn to walk and talk again, etc.), family, friends and businesses in our community all provided support and resources to help in numerous ways, and for that I am forever thankful. I experienced firsthand how important it is to step up and help others whenever you are able to.”
Brooke is proud to own a business in the North Idaho communities she loves and attributes her success to her supportive husband and family, as well as her loyal customers, who have shopped and sold to her for the past two decades. And it is important for her to give back. Brooke and her team have donated more than $120,000 to local charities through their $10 Bag Sale for Charity events. Customers can choose to donate items, and once the capacity for items is met, Brooke rents a gym and a U-Haul, and volunteers unite to help organize the sale. For just $10, shoppers can choose from an abundance of clothing items, shoes and accessories to fill one full-size kitchen garbage bag of clothing—with all proceeds going to charity. And … there’s no limit to how many bags you can purchase.
As summer is in full swing, and fall is just around the corner, stop in at one of Beau Monde’s four store locations and shop the latest styles to complement your fashion sense—and your budget.
Beau Monde Exchange
250 West Prairie Shopping Center
Hayden, Idaho 83835
Beau Monde Luxe
810 North Fourth Street
Coeur d’Alene, Idaho 83814
Beau Monde Outlet CDA
410 West Neider Avenue
Coeur d’Alene, Idaho 83815
Beau Monde Outlet
3145 East Mullan Avenue
Post Falls, Idaho 83854
Beau Monde Outlet
Athol, Idaho 83801