North Idaho business specializes in custom leather goods and jewelry while giving back
By Jillian Chandler
Photo by Maja Rodell - Maja Rodell.com
Since 2008, Krista Panerio and husband Justin Moody have set out to provide the North Idaho community with the best when it comes to Panhandle Red.
The couple has called Post Falls, Idaho, home for the past 14 years, and both have roots to this area. “I am an Idaho girl with a Texas flair,” smiles Krista. “I have trampled these parts since I was a little girl. My childhood roots to Sandpoint, and Justin’s roots to growing up at Stateline, keep us grounded.”
At Panhandle Red, everything they sell, they build. Just the two of them. “Our hands are on every single thing, from the jewelry and leather goods we sell to the construction and design of all our buildings at the Panhandle Red Farm in Post Falls,” gleams Krista.
Named for the Panhandle of Idaho and Krista’s red hair, quality comes first, with their products meant to stand the test of time. They specialize in custom leather goods, everything from luxury handbags, duffle bags and totes, to purses, clutches, belts, wallets, holsters and more! And that’s not all! They offer one-of-a-kind silver jewelry, turquoise jewelry, Western and cowgirl designs, as well as modern jewelry.
“Customers love our unique flair, high quality, and that it is made locally,” affirms Krista. “Everything we make in the leather products and jewelry is handcrafted and made in Idaho, USA, by us! We have seen a huge jump in sales with folks re-focusing on American Made Products. We have also seen here, locally, our community step up and support local businesses.”
Panhandle Red can also provide custom gifts, gifts services, corporate gifts and special event gifts. The Silo Studio space has been used for private birthdays or unique celebrations.
“We are unique as we can offer items made here in Idaho for tourists or newcomers who are ready to see something fresh and from this area. As Coeur d’Alene continues to grow and remains a destination place, we like to showcase our items—as they may or may not have seen them trending out of state,” Krista says.
Krista takes pride in that customers can come in and select their very own stone for a custom necklace, ring or set of earrings. “We allow customers to design with us; that is something you can only do at Panhandle Red. When customers stumble upon our small operation, they are pleasantly surprised with our unique stories and very rare finds. Adding Silversmithing to our shop has opened up a whole new world and provided our customers with one-of-a-kind original collector pieces. For this area, these pieces are truly unique.”
It is important to the couple to give back, supporting more than a dozen organizations here in the Inland Northwest, not for the recognition but because of their giving hearts. They care about not only the clients they serve through Panhandle Red but the surrounding community as a whole.
“I have a huge heart for animals, and I started Panhandle Red as a hobby to generate some extra dollars for our local animal rescue,” shares Krista. “Panhandle Red has donated thousands of dollars to SCRAPS and helps with local veterinary bills. We rescued so many, we were even featured on a local billboard for being ‘Best Dog Rescuers.’”
To Krista, it is imperative to have your heart in the right place when doing business—and in life. And with a heart for her clients, and a heart for the community, her heart is in that right place.
Discover a business with heart at Panhandle Red today.
13506 West Bodine Avenue
Post Falls, Idaho 83854