The Flooring of the Future is Here!

Updated: Sep 7

Local business transforming homes and businesses in North Idaho and Spokane

By Jillian Chandler


Inspired by the beauty of North Idaho, the abundance of outdoor opportunities and the friendly people, Jim and Kelley Hobart made the decision to begin a new chapter of their life in Hayden, Idaho, where they’ve enjoyed every minute of the last decade.

The couple, who have been married for more than 35 years, have a true appreciation for things that last. They moved into their custom home in 2010. Everything was more beautiful than they had imagined it could be, including the epoxy flooring in the garage. But after a few years, it faded, chipped and peeled up in the areas where they parked their cars. “I looked for solutions and was told I would need to have it professionally ground off, and then they would re-apply a new epoxy floor,” recalls Jim. “I didn’t want to repeat using epoxy only to get the same results a few years later.”

He and Kelley discovered the Penntek flooring system while visiting a relative—who raved about it! Jim decided to reach out to the manufacturer and discovered that no one was offering their system in North Idaho or Spokane. This inspired the Hobarts to change that. They introduced Croc Coatings in 2020, bringing this revolutionary flooring system to the area so that others could have a new choice with premium flooring solutions.

“In the past, people only had a handful of options when it came to protecting cement flooring like garages and basements. “Our products allow you to have a flooring system that is durable, beautiful and lasts for years, plus it comes with a lifetime warranty against fading and discoloration, so it is perfect for patios and entryways,” shares Jim. Their industrial coatings are also ideal for commercial use. Croc Coatings has replaced old epoxy floors with their system at car dealerships like Spokane Hyundai, distilleries like Young Living, restaurants like Capone's, and veterinarian clinics.

“It's one of the best home or business improvement projects ever!” Jim states. “It's done in one day, and you don't have to do it!”

From the day it was founded, Croc Coatings has had one simple goal: to provide the most durable and long-lasting floor coating products for homes and businesses and to install them with exceptional customer service. “As exclusive dealers and installers in the area, we’re blessed to be able to bring this premium revolutionary new product, which is four-times stronger than epoxy and offers a 15-year manufacturer’s warranty, to North Idaho and Spokane,” affirms Jim.

They employ certified installers who are proud of every floor they install for their local customers. “We have a fantastic team that cares about our customers and provides an exceptional experience every step along the way,” Jim says proudly.

As demand for Croc Floors has exploded, the Hobarts’ business has already outgrown their building in Hayden, and they’re excited to share that they have relocated! They can now be found at 4290 West Riverbend Avenue in Post Falls. “This move will allow us to continue growing and provide superior service to North Idaho and Spokane,” affirms Jim.

In addition to Croc Coatings, Kelley is the owner of Alpaca Direct. Through her business, she has kept many locals warm with her unique product line of Alpaca socks, apparel and quality yarns. She has helped many of her customers learn to knit and has a monthly knit club that reaches hundreds of knitters across the country. Alpaca Direct has also moved to their new location in Post Falls. Visit AlpacaDirect.com to discover all that Kelley provides through her unique North Idaho business.

Jim and Kelley are grateful to the community they have called home for the past decade and give back in many ways. They are members of the Hayden Chamber of Commerce and the NIBCA (North Idaho Builder Contractors Association) and the BBB. “We love animals and are donating some free flooring to the new humane society building,” Kelley smiles. They just completed a new floor for North Idaho Christian School, and they also sponsor various golf tournaments and other charities throughout the year. With fall here and winter just around the corner, Croc Floors are a great solution for your basement, as it is easy to clean and provides a waterproof, durable floor coating. Let Croc Coatings assist you with innovative new options for your floors. Their design consultants are available to understand your needs and get you a free project quote guaranteed for 90 days.

Croc Coatings, LLC 4290 West Riverbend Avenue Post Falls, Idaho 83854 208.244.0694 CrocCoatings.com


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